Outdoor advertising can be highly effective and engaging but it is important to spend time on your creative to get the highest return on investment for your marketing campaign.
As obvious as this may seem being creative and doing so in often a short period of time with crunching deadlines to meet so we can get the campaign up and running can be very daunting for a creative. However if executed well the return on investment on your rand spent we believe can be as much as 300% more a poorly executed rushed job creative. It is therefore vital that media owners and clients ensure that sufficient time is allocated in planning for creatives to be sent and that deadlines aren’t given that unachievable.
This been said there are numerous examples of outstanding creative work been done and outdoor advertising has been the rock star of the mediums accounting for consumers evening talking to peers and spreading the brand message even further. This is the ultimate example of the best use of creative design but not always achievable. Worst case scenario we recommend that creatives should follow these simple rules or tips for designing effective artwork for outdoor advertising:
Tip 1: A Picture is Worth a Thousand Words!
Tip 2: Less is more!
A simple, single-minded message has great street presence. With only a few seconds to create an impression, it is essential to clear away the extraneous. Focus is the key.
Tip 3: Consider the distance from the road.
Distance is a variable that must be considered. Because the audience is often in motion, the viewing time of the creative is sometimes limited to just a few seconds.
Tip 4: The Use of Colour.
Effective use of colour is one of the most important considerations when designing for outdoor advertising. See below for example:
Tip 5: Correct font choice is very important!
Factors such as space, style and most importantly legibility are very important in ensuring that your message is seen by passing consumers. See below for a few examples of great font choices:
Most importantly our team at Billboard Finder are here to guide and assist you with your creative design and will ensure that your creative is most effectively used at the right time and in the right location.
Give us a call on 072 473 4382 or pop us an email on info@billboardfinder and we cant wait to get creative with you.