Written by Noluthando Ngubo | Graphic Designer & Marketing for Billboard Finder
Okay, so you have located your perfect billboard space and have
Here are a few guidelines to ensuring that your OOH campaign hits home and speaks to your audience:
Get to The Point
Aim for seven words or less. If that seems impossible, aim for one really strong visual and your logo that speaks a thousand words.
Contrast is Key
When working with fonts, backgrounds, images, or
One Message Only
Make sure your audience knows the one thing that will get them to react the way you want them to. Too many messages or objectives will confuse and distract your audience from your desired goal.
Make it A Campaign
Avoid using one design. Always enhance your message and campaign with multiple designs. There’s nothing worse than being bored to death by the same design that covers an entire city. Keep consumers interested by showing all your brand has to offer.
One Point of Contact
Try to stick to one or less. It’s hard to write a phone number down, so we recommend
Short Dwell Time
Keep in mind that the average dwell time for a road time static billboard is approx. 7 to 10 seconds and for digital it is even less at 3 to 5 seconds. Keep your design short sweet and impactful.
Some examples of effective OOH Campaigns:
Get help with your OOH campaign by getting in touch with support@billboardfinder or contact 012 665 5933 and